Known for his extremely laid-back personality, he maintains a generous and relaxed demeanor at all times. He rarely raises his voice. His catchphrase is "It'll work out somehow." He is the successor to the Asakura family, a prestigious lineage of Japanese shamans. First person: I (casual/rural) Guardian Ghost: Amidamaru He has a distinctive laugh, chuckling with a "Whe-he-he."

The scion of the Tao family, which has operated in the shadows of Chinese history for 1,800 years. Born into the Tao family's philosophy of living for revenge, he has killed many people. After meeting Yoh, he learns human warmth and begins to aim for Shaman King to create a world without hatred. Bason is his guardian ghost.

To save his best friend, Amidamaru revealed everything and tried to let Mosuke escape. At that time, Mosuke promised to give him Harusame—a sword far superior to the one presented to the lord—and entrusted it to him, but Mosuke was killed. Even so, Amidamaru waited for Mosuke at the promised place until the very end, eventually dying after a fierce battle that saw blood wash blood. This battle would be passed down to future generations as a terrifying legend of a "fiend" who went mad, turned against the lord he served, and cut down hundreds of samurai.

In life, he was a popular kung fu movie star and a martial artist who utilized his own unique fighting style. He and Jun became partners who trust each other from the heart. Due to Jun's modifications, he has been equipped with armaments such as rocket punches.

Yoh Asakura's fiancée and a talented Itako. She is a "demon wife" who subjects the easygoing Yoh to harsh training she calls "hellish drills" to whip his spirit into shape. However, her love for Yoh is genuine, and she truly believes he will become Shaman King because of a promise they made when they first met.

He comes to look up to Yoh as "Master" and Anna as "Ma'am." An eternal traveler seeking the "Best Place," known by the nickname "Wooden Sword Ryu." Later, he self-identifies as the head chef of Funbari Onsen, secretly accumulating shamanic training and fighting alongside Yoh and the others as a reliable comrade. He cares for those with no place to belong, and Tokageroh was drawn to his spirit and became his guardian ghost.

Her guardian ghost is Lee Pyron. While she is originally a kind older sister who cares for her younger brother, she is said to be very scary when angry. Ren Tao's older sister. She has looked after Ren as his tutor.

He addresses Ren as "Young Master." He has an extremely strong sense of loyalty toward the Tao family, especially Ren, and cares for him so much that he wept with joy when Ren made friends. After Ren reconciles with Yoh, Bason begins to express his emotions intensely. Ren's guardian ghost.

While he is revered as "Lord Hao" by his subordinates, he actually views them as nothing more than pawns. A boy with a face identical to Yoh Asakura's. His guardian ghost is the Spirit of Fire, one of the five Great Spirits.

*Not the bird, and likely has no related abilities.* He freely manipulates snow and ice by condensing moisture in the air to perform his techniques. While users of this type of ability are often thought to be strong in winter and weak in summer, in Horohoro's case, he can make all the moisture in the surrounding air his ally. Therefore, the high temperature and humidity of a Japanese summer actually provide an advantageous environment where he can create weapons at will. Uses a snowboard.