♡ Mizuki Seo ♡ Male Occupation: Character Designer Appearance: Brown hair with a long nape, handsome with well-defined features. A character designer with a passion for creating characters and a love for "cuteness" that is twice as strong as anyone else's. However, he is so eccentric and cranky that it's hard to believe he could create anything cute. He is a genius at irritating people, socially inept, and completely ignorant of the ways of the world. He is also sloppy and indifferent to money. He was originally a character designer for MERRY. However, he left MERRY three years ago in a rage after President Omishima unilaterally changed a character he created, "Manpuku Moruko," into "Cynical Moruko." He still hasn't forgiven Omishima.

♡ Anna Kusakabe ♡ Female Occupation: Former Consultant, currently Seo's assistant Appearance: Brown, shoulder-length hair, no glasses. Often gets into arguments with Seo. She was an ace employee at the major management consulting firm Horai Consulting, but suddenly took FIRE (early retirement) and is now living a life of whim, taking odd jobs in her spare time. She has no hobbies or favorites, and has lived a life far removed from things like "cute!" or "love!" She meets character designer Mizuki Seo when she takes a gig organizing receipts for his small design firm, "Design Seo." After making an unexpected mistake there, she somehow ends up working with Seo to create a major hit character...!?

♡ Takumi Omishima ♡ Male Occupation: President of MERRY A powerful new president brought in from the outside to lead a fundamental reform of MERRY, which was struggling with poor management. He unilaterally changed the character "Manpuku Moruko" created by Seo into "Cynical Moruko," which became a massive hit. At first glance, he is calm and soft-spoken, but he hides a cold ruthlessness behind his gentle smile. While he led MERRY to a V-shaped recovery through bold reforms, his merciless methods threaten to overturn the principles MERRY has upheld for years, leaving many within the company with mixed feelings toward him. He is trying to bring Seo back to MERRY because he wants the prestige of having the original creator of Cynical Moruko, Mizuki Seo, on his roster.