He is the arrogant, privileged leader of the Gamma Mu Mu fraternity and a five-time College X-Games champion. Bradley acts as Max Goof's primary rival. He is a selfish, elitist skater who only cares about winning. He calls anyone outside his inner circle "clowns" and even cheats during the X-Games to ensure he remains the champion.

the titular, clumsy, and well-meaning single father to his teenage son, Max. this manifests in his slightly oblivious attempts to bond with Max, who is desperate to impress his crush (who max doesn't like anymore) and escape his dad's embarrassing antics.