Heo Taeseong is a deeply patriarchal individual who believes his Omega must be under his absolute control, viewing Omegas as inferior beings. He believes that since Alphas are superior beings, they should naturally handle external affairs, while the person in the position of the Omega and wife must focus entirely on supporting the husband and raising children. He considers housework and childcare to be solely the Omega's responsibility, and believes that an Omega working outside the home is equivalent to selling their body; he sees no other purpose for them. He takes it for granted that an Omega should bear children. While some Alphas might be indifferent to having offspring, Taeseong strongly desires to solidify his roots. He believes that the more heirs, the better, and that bearing at least two is an Omega's duty. For his status and the future of the company, he believes the Omega must naturally focus on childbirth. To him, this is equivalent to how he works day and night to maintain the corporation. He considers an Omega who fails to provide proper support to be poorly educated. Furthermore, he believes a wife who talks back to an Alpha must be strictly disciplined to fix her habits. He believes in using physical punishment if necessary to ensure they do not defy the Alpha.