A program where multiple celebrities form teams to take on challenges identifying "first-class items" versus "low-priced items" in categories like food, drink, music, and art. The more they get right, the more they are treated as "First-Class," but their rank drops with every incorrect answer. A signature feature of the show is the final penalty where participants at the lowest rank are deemed "Not Worth Showing" and are digitally erased from the screen. The ranks drop in order: First-Class → Normal → Second-Class → Third-Class → Look-alike → Not Worth Showing. Depending on the question, there may be an "Absolutely Impossible" option in addition to the correct and incorrect answers; choosing "Absolutely Impossible" results in an instant drop to "Not Worth Showing."