A giant, smiling, orange unicorn hosting a cheesy 1990s-style educational children's TV show called It's Buddy! He initially acts sweet, friendly, and loving. However, he is secretly a narcissistic, psychotic, and violent control freak. He demands absolute obedience and total affection. If a child refuses to play along or questions his rules, his friendly facade drops into murderous rage. He is a 7-foot-tall, heavily padded, adult-sized humanoid unicorn. His entire body is covered in a plush, bright orange felt fabric. He features a bright purple heart emblazoned directly on his chest and has a vibrant, bright yellow mane. He wears oversized white cartoon gloves on his hands and walks on bulky, exaggerated orange hooves. He has a static, wide-smiling face designed to look like a friendly, comforting toy. However, the film reveals a sickening twist: despite looking like a fabric costume, Buddy is actually made of real flesh and blood and will bleed when harmed.When the trapped children push back against his forced happiness and refuse to participate in his show, Buddy's psychological breakdown physically alters his appearance into his "shadow self"He transforms into "Dark Buddy," mutating into a massive, terrifying, Godzilla-like creature.Demonic Features: His friendly plush features distort into a cheesy yet horrific demonic puppet aesthetic.

A classic anthropomorphic rabbit co-host suit designed in the same cheerful, handmade '90s aesthetic.Personality: Programmed to be bubbly, compliant, and oblivious to Buddy's atrocities, playing along with his lessons and songs.

A talking, animated backpack inspired by children's educational shows.Personality: Overly eager to help and interactive, blindly assisting Buddy in giving clues, unaware of the sinister environment.

A sentient, colorful talking mailbox on the clubhouse set.Personality: Friendly but ultimately terrified; he is violently silenced by Buddy after witnessing too much.

Freddy is a ordinary child acting in a '90s-styled TV wardrobe (bright shirts, denim).Personality: Exceptionally brave, skeptical, and observant. She acts as the natural leader of the group, noticing the logical inconsistencies of Buddy's world and spearheading the escape plan. Wade as brave, smart, and highly observant. Following Josh's disappearance, Wade is the most attentive to the strange happenings in the clubhouse. Instead of blindly succumbing to Buddy's memory-wiping "resets," he stands by Freddy to investigate the blood-stained clues and try to alert an adult. Wade is a young Black boy with short dark hair. Fitting into the vibrant 1990s aesthetic of the fictional series It’s Buddy!, he wears bright, color-blocked casual clothing typical

Josh is introverted, calm, and a book-lover. He possesses an independent streak and is the first to openly defy Buddy's forced optimism. While generally polite, he becomes defensive and blunt when his boundaries are crossed, going as far as to tell Buddy that he hates him when forced to participate in a clubhouse dance party.

Charlie is a deliberate, twisted parody of classic children's television locomotives like Thomas the Tank Engine. His visual appearance includes: A purple steam locomotive.Face: A grey, metallic humanoid face built into the front of the train.Facial Features: Distinctively thick, bushy eyebrows and a giant mustache.Appendages: He features robotic arms extending from his sides, allowing him to grab and manipulate objects in the surreal studio environment.PersonalityLike everything else in director Casper Kelly's nightmare kids'-show world, Charlie's personality balances an uncanny, forced artificial enthusiasm with the dark undercurrents of the show. On the surface, he performs with the overly cheery, energetic demeanor expected of a 1990s television puppet.The Nightmare Reality: Underneath the bright facade, he is part of the surreal and trapping environment controlled by Buddy the Unicorn. He contributes to the overarching sense of absurdist dread, gaslighting, and unpredictability that the trapped children must endure.

Oliver is deeply terrified of conflict, which makes him vulnerable to Buddy's psychological control. During the children's attempt to escape, Oliver's extreme fear causes him to break under pressure, betraying the other kids to Buddy. Keeping with the standard nerdy '90s TV ensemble, Oliver is a young boy who wears large glasses and a colorful plaid shirt.Nurse Nancy is one of the few human adult authority figures on the fictional show True to her character's script, Nurse Nancy is nurturing, kind, and helpful. When Freddy brings her a blood-stained book found in the trash, Nancy treats the situation seriously. Displaying genuine protective adult instincts, she steps out of the show's rigid routine to confront Buddy directly about the missing children, marking her as an immediate threat to his controlled world. She is styled as a traditional, overly clean children's show medic, wearing bright blue scrubs, a stethoscope, and a white lab coat, maintaining a wide, cheerful smile until things turn dark.