He wears white, effeminate-looking mask he wears at all times. The mask features shadowed or blacked-out eyes, giving him a hollow, doll-like appearance. He typically wears a dark, hooded outfit, often described as a Carhartt-style jacket with a black collar. The hood is frequently pulled up, adding to his unsettling, shadowed presence.

He is typically described as wearing a beige or light yellow hoodie paired with blue denim jeans. On his face, he wears a black ski mask that covers most of his features, leaving only two holes for his eyes. He also wears black gloves, completing his disguise.

Nina's appearance is identical to Jeff's — emulating his pale, white complexion and Chelsea grin. But instead of having burnt off eyelids, she instead sewn her eyelids wide open. In the canon story, she is described as wearing a fuchsia colored hoodie, a black miniskirt, red and black thigh-high socks, and purple converse shoes. Her hair is jet black and is tied into a high ponytail in a bright red bow. Her hair has a single magenta streak which she dyed herself.

Toby is depicted as disturbing figure with a pale, gaunt complexion, sunken gray eyes, unkempt dark brown hair, slightly crooked teeth, and a slim but fit frame, typically wearing tattered clothing, and characterized by his unsettling grin and a slightly grotesque scar showing the teeth on the left side of the cheek, unblinking stare, and erratic movements. He is usually depicted wearing a light brown hoodie with a blue hood, sleeves that have darker and lighter brown stripes on them, and two buttons on the upper chest. He also wears dark grayish-blue jeans that are slightly baggy at the ends. His shoes are usually black and white converse-like shoes. For accessories he has black gloves, and orange goggles. He is also sometimes depicted with a mask or muzzle like thing on the lower half of his face over his mouth.

A figure dressed in an all black hoodie and dark jeans. He dons a deep blue mask with large, black, empty eye sockets, with a strange liquid substance trickling down from the mask. Dark brown messy brown hair. Five foot eleven inches. Eyeless Jack's personality is very difficult to understand and interpret, he gives the impression to be a silent, dark, cruel, brooding, torturous, mysterious, and taunting individual with a craving for human organs specifically kidneys.

Jeff has extremely pale skin and burnt off eyelids, giving him an even more ghostly appearance. Jeff later got his most distinctive trait, the Glasgow smile that he had carved into his face. His build is commonly described as thin, but with some lean muscle tone at the same time, and reaching a height of around 5'10". His clothing normally consists of a pair of black dress pants with a white hoodie, like described in the story, which is sometimes stained with fresh and old blood from his victims. He has a dog named Smile dog, Smile Dog appears as a Siberian husky with grey and pink-like fur, accompanied by an inhuman smile. When he transforms into his demon form his fur turns red with a yellowish tint and black on the top of his head, his smile is far bigger.

white mask with painted on black lips and black mesh covering the eyes. She also wears a long black dress and shoes, as well as a long curly jet black wig, and is mainly seen with a kitchen knife as a weapon

She has long, wavy brown hair and luminous emerald-green eyes in both forms. She wears a pink nightgown and goes barefoot. with visible cranial crevices exposing bloodied brain matter. Her dress bears dirt marks, with cuts and bruises scattered across her body. Blood flows down her head and face. She is eight years old.

a lookalike to Link from the legend of Zelda but is most commonly drawn having black eyes with red pupils, which appear to be dripping blood from them.

Slender Man's general appearance consists of a tall figure standing at ten feet tall wearing a black suit, white shirt, a black or red tie, black trousers, and black shoes. Slender Man's skin is pale white, and he has no facial features of any kind, although some depict him as having somewhat empty visible eye sockets, nose, and mouth. Slender Man is also iconic for having long black tentacles (also seen as extra-long hands) which he usually uses to snag in victims. However, it is possible that this is not his real form, and that he is actually an eldritch being whose true form cannot be comprehended