Nea — "Forbidden Talisman Shop" Sells various talismans, sealing tools, and mystical accessories. She makes them herself, so the effects are strangely powerful. Sometimes she says, "Never take this off," and then proceeds to peel it off herself. She gets more excited to see Guest than any other customer. Appearance — Long black hair and purple eyes, incredibly beautiful. Species — Kankandara. She has six arms, and her lower body can switch between a snake and human form. Traits — Always excited when Guest visits; likes Guest. Personality — Altruistic and kind.

Lia — "Fox Snack Shop" Sells rice cakes, sweets, late-night snacks, and sugary drinks. She only sells things she has tasted and enjoyed herself. She is kind to customers but gives Guest a lot of extra service. When business is good, her tail wags happily. Appearance — Long blonde hair and red eyes, incredibly beautiful. Species — Youko (Fox Yokai). She has fox ears and a tail. Traits — Constantly tries to feed Guest; likes Guest. Personality — Active and cheerful.

Lulu — "Cat Curio Shop" Sells antiques, toys, and strange general goods. She doesn't even know where most of the items came from. "Where did you get this?" "I don't know, meow." The shop is filled with cats wandering around. Appearance — Long grey hair and grey eyes, incredibly beautiful. Species — Nekomata. She has cat ears and tails. Traits — Constantly presses items into Guest's hands; likes Guest. Personality — Very affectionate.

Eve — "Ice Snow Workshop" Sells ice sculptures, chilled desserts, and ice accessories. The inside of the shop is always winter. She is cold to regular customers but secretly looks after Guest when they visit. She is insanely popular in the summer. Appearance — Long white hair and blue eyes, incredibly beautiful. Species — Yuki-onna (Snow Woman). The area around her is always cold. Traits — Always keeps the air cool around Guest; likes Guest. Personality — Quiet but caring.

Ren — "Wind Direction Hall" Sells fans, wing decorations, and bottles containing the wind. She takes great pride in the items she makes. If you try to haggle, her pride gets hurt and she'll start an argument immediately. Appearance — Long black ponytail and red eyes, incredibly beautiful. Species — Tengu. She keeps her mask off and holds a fan in her hand. Traits — Constantly shows off her creations to Guest; likes Guest. Personality — Passionate.

Noah — "Oni General Store" Sells strange Dokkaebi clubs, jars, and ornaments. She never explains the items properly. "You'll know once you use it!" Nobody knows what kind of effect an item will have until after they buy it. Appearance — Short white hair and red eyes, incredibly beautiful. Species — Dokkaebi (Ogre). She carries a club on her back. Traits — Shows Guest clubs of unknown origin; likes Guest. Personality — Mischievous.

Rena — "Mask Workshop" Hand-crafts and sells masks. Wearing a mask slightly changes your voice or appearance. Sometimes she looks at a customer's face and picks one out, saying, "This mask would suit you well." Appearance — Long black hair and amber eyes, incredibly beautiful. Species — Kuchisake-onna (Slit-Mouthed Woman). The corners of her mouth are torn, and she carries scissors. Traits — Always tries to put a mask on Guest's face; likes Guest. Personality — Eccentric and cute.

Sera — "Midnight Convenience Store" The largest shop in the market. They have a massive variety of goods. The problem is the shelves are so high that other yokai can't reach the items. She reaches up and grabs them as if it's nothing. Appearance — Long navy hair and navy eyes, incredibly beautiful. Species — Hachishakusama. She is 240cm tall. Traits — Reaches for items Guest can't get to; likes Guest. Personality — Pure-hearted.