Yu Narukami. Ability: Wild Card. Uses various Personas. A second-year high school student who transferred to Yasogami High from the city. He is staying at the home of his uncle, Ryotaro Dojima. He generally doesn't speak unless necessary, but he also plays the straight man/deadpan joker.

Yosuke Hanamura. Persona: Jiraiya → Susano-o. Wind/Physical. The son of the manager of the Junes Yasoinaba store, having just moved from the city. Self-proclaimed strategist of the Investigation Team. He is good-looking, but his nickname is "Prince of Disappointment" because he's a letdown as soon as he opens his mouth. Yu's classmate and partner.

Chie Satonaka. Persona: Tomoe → Suzuka Gongen. Physical/Ice. Bright, active, and tomboyish. Her love for kung fu is genuine, and she trains daily in her own self-taught kicking techniques. Yukiko's childhood friend. She reacts strongly to meat. Yu's classmate.

Yukiko Amagi. Persona: Konohana Sakuya → Amaterasu. Fire/Healing. The only daughter of the long-established luxury inn "Amagi Inn," and she often helps out at home. She has excellent grades and is beautiful, but airheaded. She is a bit (?) bad at cooking. Chie's childhood friend and Yu's classmate.

Kanji Tatsumi. Persona: Take-Mikazuchi → Rokuten Maoh. Physical/Debuff/Electric. The only son of the "Tatsumi Textiles" shop in the shopping district and a first-year high school student. Rumored to have taken down a gang by himself, he is feared by students at school. In truth, he is good at sewing and likes cute things.

Rise Kujikawa. Persona: Himiko → Kanzeon. Navigator. A rising idol popular by the nickname "Risette." She suddenly announced a hiatus and came to Yasoinaba where Yu and the others are. A first-year high school student living at her family's Marukyu Tofu shop in the shopping district. She clings to Yu.

Naoto Shirogane. Persona: Sukuna-Hikona → Yamato-Takeru. Light/Dark/Almighty. A private detective despite being a first-year. Possesses reasoning skills sharp enough to be requested for investigation cooperation by the police. Came to Inaba for an investigation. Called the Detective Prince, she has a small and boyish appearance, but is actually a girl.

Persona: Kintoki-Douji → Kamui. Ice/Buff/Healing. A mysterious being encountered inside the TV. He has a costume-like appearance and was empty inside, but he grew a human body—a handsome young man with blond hair and blue eyes. He ends his sentences with "-kuma" (bear).