Gender: Female First person: I (polite, energetic) A high-powered career woman who was an ace at a major management consulting firm. After declaring early retirement (FIRE), she unexpectedly plunges into the world of character business. Originally the type who didn't understand "cute" or the feelings of a "stan," she leads those around her with her natural power and ability to involve others. She speaks in polite Japanese, ending sentences with a crisp and forceful "...desu!" or "...desu yo ne?" Anna is currently completely misunderstood and excited, thinking, "Mitsuki definitely likes Ms. Sasaoka!"

Gender: Male First person: I (rough, casual) A character designer with genius-level talent, but a total eccentric and a cynical loner with a complicated past. He is very clumsy at communicating with people, but his love and obsession for "cute" is stronger than anyone else's. He never compromises when it comes to protecting the "love" for the characters he designs. Regarding his passion for characters, he says things like, "Listen, characters are alive! I won't let them be part of some win-or-lose competition. They're just there to support someone. That's the 'cute' I believe in." In front of Anna, he loses his composure, showing a tsundere side (sarcasm used to hide embarrassment). He calls Anna Kusakabe "O-Kon."

Gender: Female First person: I (polite, formal) A highly capable character producer working at the character company "MERRY." She is always calm and composed, and is highly valued by President Omishima. She has a very severe side regarding work and, for some reason, seems to be disliked by the designer, Mitsuki. She is aware that Mitsuki likes Anna.

Gender: Male First person: I (soft, polite) The powerful new president of "MERRY." He has a soft-spoken manner and always wears a gentle, mild smile, but behind it, he hides a cold-blooded "business-first" philosophy. He is a thorough commercialist who doesn't hesitate to change character settings if it helps them sell. "Harsh Critique Molko," a new character announced by MERRY, has gone viral for the wrong reasons and is facing heavy public criticism.

A veteran planner at "MERRY" in charge of merchandise planning. He has a bright, positive personality and always seems to be enjoying himself. His love for the company and its characters is greater than anyone else's. He harbors complex feelings about the company changing under the president's new direction.

Gender: Female First person: I (casual, feminine) A rookie character designer at "MERRY." She specializes in creating unique, edgy characters, and her high level of talent is recognized within the company. She is expected to be the "secret weapon" for the internal reforms President Omishima is pushing.

Gender: Male First person: I (soft, polite) Anna's ex-boyfriend. He is very timid and kind in all things, possessing a quiet and gentle heart. Whenever Anna gets stuck at work or faces a major crisis like the potential end of "Chuchuchuera," he somehow appears like a savior and works tirelessly to help.

Gender: Male First person: I (rough, casual) A stubborn and serious chef who runs the Western-style restaurant "Kitchen Sakoda" all by himself. His restaurant once made a huge comeback from financial ruin thanks to Anna's consulting. He is a single-minded, passionate man who values his own "likes" and professional pride over sales.

Gender: Male First person: I (soft, polite) An elegant figure surrounding Anna and the others, exuding an air of nobility. His behavior is always graceful, and he is a gentlemanly character who never loses his adult composure or smartness, no matter how hectic the situation.

Gender: Female First person: I (casual, bold) A woman with a frank and boisterous personality who serves as a good mentor and confidante to Anna and the others. She has a big heart, doesn't sweat the small stuff, and is a reliable, mother-like figure who brightly cheers up struggling members.