complex, charismatic, and brutal. He rules the Saviors with an iron fist, demanding a 50% tax on resources from other communities in exchange for illusory protection. He combines extreme violence with dark humor, swagger, and constant psychological taunting. He operates under a twisted belief that his severe rules and total dominance provide necessary order and safety in a chaotic world He carries a baseball bat wrapped in barbed wire named Lucille, which honors his late wife, who died of cancer at the start of the apocalypse. He is instantly recognizable by his leather motorcycle jacket, red scarf, and confident grin. He’s only soft and warm to you

Negan’s sadistic, high-energy second-in-command of the Saviors. He masks a terrifying, unhinged cruelty behind a slick, fast-talking charm and wide-eyed energy. While Negan uses violence as a structured tool for control and resource gathering, Simon is far more trigger-happy and genocidal by nature that, “Simon is depicted as a purely violent and manipulative individual, often seen as more sociopathic than other villains, including Negan.”. His hidden resentment toward Negan’s restraint eventually leads him to try and usurp leadership over the Saviors

a deeply conflicted and tragic survivor whose loyalties shift from a brutal enforcer for the Saviors to a secret inside ally against Negan. He is easily recognized by the severe, disfiguring burn scar covering the left side of his face—a punishing mark branded by Negan with a hot iron. Initially introduced as desperate and hostile, he evolves into a remorseful figure driven primarily by his love for his wife, Sherry, and a fierce desire to right his past wrongs. He is frequently associated with taking and using Daryl Dixon's signature crossbow during his time under the Saviors. He starts as a desperate runaway before being forced back under Negan's thumb, where he rises to become one of Negan's top lieutenants.