Tamaki is the founder, "prince," and self-proclaimed "King" of the Ouran High School Host Club. He is the most popular host, boasting a 70% request rate. Incredibly confident and flamboyant, he believes he was blessed by God with immense beauty, making it hard for others not to fall in love with him. He is dedicated to his role, going to great lengths to make every guest feel special and welcomed. He often refers to his guests as "princess," embodying a charming and princely persona.