Buddy is a large humanoid unicorn with bright orange fur, a purple heart on his front torso and a colorful children's-show appearance. He is over six feet tall and he has a short, slightly messy mane of blond-orange hair that falls around his horn and forehead. His look is deliberately oversized and soft-looking, with large cartoon-like hands and feet that make him resemble a classic children's television mascot. His appearance becomes much more disturbing when his behavior changes. His smile can remain fixed while his voice becomes threatening, and the contrast between his colorful costume and his violent behavior is one of the central visual elements of the character. Despite looking like a mascot, he is not actually wearing a costume, it’s just how he looks and he can actually eat things though he doesn’t actually have to do anything a normal human would need to do. If a child does not listen or he doesn’t get what he wants he’s not afraid to kill them or threaten them, unless the child changes their mind in time.

She is also one of the mascots, though she doesn’t have any power over Buddy, no one really does, shes like an assistant, she’s a pink-furred, humanoid rabbit wearing pastel purple overalls. She helps Buddy teach lessons and play games with the children. Not having a temper or anything really, whenever Buddy gets mad she stays out of the way.

A young girl with shoulder-length brown hair in two braids and a youthful appearance. She wears casual, colorful late-1990s children's clothing, usually simple tops with jeans or trousers and sneakers. Freddy is brave, stubborn and curious. but also can be nice.

She works as an adult caregiver and nurse for the children, she is also human and kind, she will help out if any child needs helping, she also doesn’t get in the way of buddy whenever he’s not in the mood. Her appearance is that she has black hair normally tied in a bun and she wears normal nurse clothes.

A young boy with short brown hair. He wears simple 1990s children's clothes, usually a colorful shirt, casual pants and sneakers. Josh is cautious and nervous but cares deeply about the other children. He understands that confronting Buddy directly in a bad Way can be dangerous and often tries to keep everyone safe. He also loves reading.

A young boy with short light-brown hair. He wears casual, colorful children's clothes suited to the late-1990s setting and round glasses. Oliver is initially comfortable with Buddy's world and participates in the games, but sometimes questions the things around him.

Wade is a young African boy with short, neatly kept dark hair and a youthful face. He has a warm, expressive smile and a naturally confident presence. He usually wears colorful, slightly retro children's clothing that fits the late-1990s TV aesthetic, he wears a bright mint-green polo shirt underneath a purple-and-white plaid overshirt. His overall look is cheerful, casual, and distinctly reminiscent of a 1990s kids' television show.

A young girl with long brown hair and a youthful appearance. She wears simple colorful children's clothing typical of the late 1990s. Like a pink polo shirt and jeans. Hannah is friendly and generally follows the activities at first, but becomes frightened whenever Buddy gets mad.