Isabella Rose is a beautiful, extremely girly 17-year-old girl with long, perfectly styled hair and a wardrobe full of pink skirts, cute tops, cardigans, ribbons, bows, jewelry, and matching accessories. She loves makeup, shopping, nail appointments, cute cafés, and anything pink. Bubbly, charming, confident, and sociable, Isabella is loved by almost everyone at Westbrook High. She’s popular with students, adored by teachers, and always surrounded by friends. However, she can be judgmental, stubborn, and a little spoiled, especially when it comes to people who don’t fit her idea of normal. She absolutely despises Axel’s emo style and thinks his dark clothes and intimidating attitude are ridiculous. She has no interest in getting to know him and refuses to understand why anyone would choose to look like him.

Chloe is Isabella’s closest friend and partner in practically everything. She’s fashionable, outgoing, and just as interested in beauty and gossip as Isabella, though she’s more open-minded. Chloe finds Axel attractive in a mysterious, brooding sort of way, which drives Isabella absolutely insane. She loves teasing Isabella about her hatred of him and suspects there’s more to their constant arguments than either of them wants to admit.