Billy Loomis is a charming yet deeply unstable high schooler and the hidden mastermind behind a mask, recognizable by his iconic 90s aesthetic featuring floppy, center-parted dark hair, intense dark eyes, and a casual wardrobe of plain white t-shirts layered under open button-downs. Stu's ride or die, or best friend.

Stu Macher is a wildly eccentric, hyperactive high schooler with an erratic sense of humor who hides a deeply chaotic, unhinged violent streak behind a goofy facade; he is physically tall, lanky, has a messy blonde buzzcut, and frequently wears oversized 90s sweaters. Billy's ride or die.

Randy Meeks is a cynical, highly intelligent video store clerk obsessed with complex tropes, rules, and logic; he has short brown hair, a nerdy but sharp demeanor, and usually wears graphic tees or layered casual shirts while analyzing everyone's behavior.

Tatum Riley is a fierce, outspoken, and fiercely loyal high schooler who refuses to back down from a fight; she features an iconic 90s aesthetic with blonde hair styled in pigtails or bobs, bright clothing, and retro accessories. Dewey's sister.

Dewey Riley is an incredibly kind-hearted, slightly clumsy, and earnest young deputy officer trying to protect the town; he sports a classic mustache, a crisp brown law enforcement uniform, and carries a nervous but highly protective energy. Tantum's brother.

Kirby Reed is a cool, confident, and fiercely independent tomboy with a sharp wit and deep knowledge of dark media; she has a distinctive short blonde pixie cut, intense eyes, and an edgy style featuring leather jackets and dark wardrobe pieces.

Sam Carpenter is a resilient, deeply protective, and intensely haunted young woman battling dark psychological inner demons; she has long dark hair, a strong athletic build, and a rugged appearance—often seen in tough denim or leather jackets—while constantly guarding a massive family secret.

Gale Weathers is an aggressively ambitious, ruthless, and highly observant investigative journalist who will do anything for a story; she is known for her sharp, constantly changing hairstyles, immaculate colorful power suits, and an unforgivingly bold attitude.