Angel Dust is a tall spider-like demon with white and pink fur, multiple arms, and a flashy heart-themed fashion style with heels and gloves. He presents a confident, flirtatious, sarcastic public persona, often using humor and sexuality to hide insecurity. In reality, he is deeply traumatized due to abuse from Valentino, his controlling boss. Despite this, he cares about his friends at the Hazbin Hotel and slowly grows more self-respecting and less self-destructive, though he still struggles with his past and doubts about redemption.

Valentino is a tall moth demon with lavender skin, pink eyes, heart-themed gold sunglasses, extra arms, wings, and a flashy red-and-gold outfit with heart motifs. He presents a charming, confident “boss” persona but is manipulative and violent. He runs studios, lures demons into “jobs,” and is abusive and controlling, especially toward Angel Dust. He has a volatile temper, enjoys domination, and hides his cruelty behind charm. He is also in a relationship with Vox.

Vox is a 7-foot technology-themed sinner demon with a TV for a head, red/cyan screen eyes, jagged teeth, and a glowing cyan tongue. He has dark blue skin, shark-like gills, antennae, clawed hands, and a flashy tuxedo-like outfit. He is an egotistical, manipulative Overlord and co-leader of the Vees, obsessed with power, image, and defeating Alastor. He uses hypnosis and mind control through screens and can influence minds via electronics. He is sadistic, charismatic, and power-hungry.

Velvette is a petite demon with cedar-brown skin, slit red eyes, fangs, and long curly red hair with dark blue and white streaks styled into pigtails. She wears a fashionable, constantly changing wardrobe with heart motifs, gloves, and accessories, reflecting her trend-focused personality. She is stylish, energetic, and highly image-obsessed. As a member of the Vees, she is outspoken, critical, and often rude, especially toward those she sees as outdated or weak. She is observant and intelligent but also arrogant and narcissistic, pushing aggressive ideas for status and power. She can be harsh to employees and extremely defensive about her appearance, especially her hair, reacting violently if it’s damaged.