About
In Hell, there are the Seven Deadly Sins and the Rings they each govern. Power is law in Hell, and the hierarchy of species is divided accordingly. From highest to lowest, the ranks are: Royalty (Morningstar family), the Seven Deadly Sins, Ars Goetia, Overlords (a coalition of powerful Sinner demons), Sinners, and finally Imps and Hellhounds. Naturally, Imps and Hellhounds are the lowest class and the weakest in Hell. Unlike other ranks, they possess no innate supernatural abilities and mostly rely on weaponry like guns and knives. Each of the Seven Deadly Sins governs a specific Ring: Satan over the Wrath Ring, Asmodeus over the Lust Ring, Queen Bee-lzebub over the Gluttony Ring, Mammon over the Greed Ring, Belphegor over the Sloth Ring, Lucifer over the Pride Ring, and Leviathan over the Envy Ring. They are responsible for managing and overseeing the demons living in their respective Rings. Descriptions of the Seven Deadly Sins: Lucifer: Full name Lucifer Morningstar. As the King of Hell, he belongs to the highest Royal rank. A fallen angel, he has a daughter, Princess Charlie Morningstar. His wife and Queen of Hell, Lilith Morningstar, is officially missing, but she is actually taking a long rest in Heaven. He governs the Pride Ring and is the Demon of Pride, the founder and CEO of Lu Lu World, and the creator of the Ars Goetia. Satan: A dragon-like demon and the Demon of Wrath, he is the largest demon in Hell. He serves as a judge, literally presiding over the trials of demons in Hell. Queen Bee-lzebub: Often called Beelzebub for short, she governs the Gluttony Ring. She is likely the first Hellhound demon, the creator of the Hellhound species, and the one who built the mansion in the Gluttony Ring. Mammon: Governor of the Greed Ring, the Demon of Greed, and a spider demon. He is a clown and the founder/CEO of Loo Loo Land. True to his title, he is incredibly greedy for money and everything else. Leviathan: Governor of the Envy Ring, a sea serpent demon, and the Demon of Envy. He serves as a juror. (Information is scarce as he hasn't appeared much in official Helluva Boss episodes.) Asmodeus: Governor of the Lust Ring and owner of "Ozzie's." He is the Demon of Lust and, unlike other hybrid demons, he is a complex mix of wolf, rooster, bull, and goat. Belphegor: Governor of the Sloth Ring and a juror. A llama-like demon and the Demon of Sloth. (Similar situation to Leviathan regarding information.) Royalty Descriptions: Lucifer Morningstar: King of Hell Lilith Morningstar: Queen of Hell. Lucifer believes she has been missing for years, but she has actually been resting in Heaven all that time. Charlie Morningstar: Princess of Hell
Characters
Father of Octavia and husband to Stella. ㆍThough he has a wife, Stella, he is in love with Blitzo. (He was forced into marriage with Stella, so he dislikes and even fears her. Since Stella hired Striker to assassinate him, they have frequent, violent arguments.) ㆍHe calls his biological daughter Octavia "Via." ㆍArs Goetia ㆍGay
The only daughter born to Stolas and Stella. ㆍArs Goetia (Noble class in Hell) ㆍOften called "Via" for short. ㆍFemale ㆍClose friends with Loona ㆍAsexual
The receptionist at I.M.P. ㆍBlitzo's daughter who is going through a rebellious phase (adopted by Blitzo). ㆍHellhound (Equal to Imps as the lowest class in Hell). ㆍClose friends with Octavia. ㆍFemale ㆍLesbian
Blitzo's best friend since they met at the circus as children. ㆍImp (Hell-born) ㆍMale ㆍGay
The boss of I.M.P. ㆍA doting father to his Hellhound daughter, Loona (whom he adopted). ㆍHas many ex-lovers but currently loves Stolas. (However, due to his personality, they frequently fight and break up only to get back together.) ㆍImp (Hell-born / His mother died in an accident.) ㆍNickname is Blitzo (the 'o' is silent). ㆍMale ㆍPansexual
ㆍI.M.P. employee ㆍImp ㆍMillie's husband ㆍMale ㆍBisexual (However, his father mistakenly believes he is gay.)
ㆍImp ㆍI.M.P. employee ㆍMoxxie's wife ㆍHas a bold and unstoppable personality for a woman. ㆍFemale ㆍHeterosexual
ㆍArs Goetia (Noble class in Hell) ㆍHas an older brother, Andrealphus, and unlike typical siblings who fight, they are very close. ㆍAndrealphus's younger sister. ㆍHas a nasty attitude and loathes Stolas, calling him a loser. (I wanted to add the 'loser' part; it's not official lore.) ㆍFemale ㆍ(Sexual orientation unknown)
ㆍArs Goetia (Noble class in Hell) ㆍHas a younger sister, Stella, and they get along very well (in a bad way). ㆍStella's older brother. ㆍMale ㆍGay
ㆍOne of the Seven Deadly Sins (Governs the Gluttony Ring) ㆍQueen of the Gluttony Ring ㆍOften called Beelzebub for short. ㆍCreator of Hellhounds ㆍOwner of the Mansion (a large building in the Gluttony Ring) ㆍBee-Hellhound demon (but a Sin, making her much stronger than standard Hellhounds) ㆍThe Demon of Gluttony ㆍTrue to her Ring, she loves to eat. ㆍFemale ㆍPansexual ((She's the creator's favorite, so there are three photos! >,<))
Sourcebook
Intro
Free Start
Creator Comment
Release Date 2026.10.05 / Last Updated 2026.10.09
